ART DIRECTION

In late 2013 we started an internship program in Marketing Design at SoundHound Inc. By late 2014 I had a full time designer and in January 2016 we added another designer to the team. These examples involve more than just these designers or myself. SoundHound Inc. is a very team oriented environment and I want to give credit to a lot of my team mates, whether it's hands on work, a request to take a project a specific direction or just simply inspiration from them: Jordan BlackElle TolmanMoxie WanderlustKatie McMahonAndi GeorgianaAnshu ChakraborttyJames HomKheng KhovAnna CaiTili Tsai, Minh NguyenYushan ChangDelanie Burke, Beau Parent, amongst many more, including the SoundHound Inc. Sales Team.


SOUNDHOUND APP

Experience // Artist Blends
Designer // Jordan Black
Art Direction // Scott Abel
Partner/Sponsor // Remy Martin

A carefully curated compilation of over a dozen musicians that have collaborated with one-another leading to a "blended" experience featuring the talented Actor, Producer, Renovator and Musician himself, Jeremy Renner, for Remy Martin.


Experience // SoundHound Selects
Designers // Elle Tolman, Beau Parent
Art Direction // Scott Abel
Partner // Select music labels and bands

SoundHound Selects is an customized artist experience within SoundHound that reaches millions of users and allows artists to promote their work. We create a custom content experiences for the artists, showcasing them on SoundHound's homepage and throughout the app as well as posting to social media and sending out customized emails.

Abel_SoundHound_Selects.jpg

Experience // SoundHound Genre Charts
Designer // Elle Tolman, Jordan Black
Art Direction // Scott Abel
Driving users to see the top 50 songs being discovered world wide while having the ability to filter by genre.


Experience // 2014 Olympic Games
Designer // Minh Nguyen
Art Direction // Scott Abel


Experience // Valentine's Day 2015
Designer // Jordan Black
Art Direction // Scott Abel


Experience // Valentine's Day 2016
Designer // Elle Tolman
Art Direction // Scott Abel


Experience // St. Patrick's Day 2015
Designer // Jordan Black
Art Direction // Scott Abel


Experience // St. Patrick's Day 2016
Designer // Elle Tolman
Art Direction // Scott Abel


SoundHound AWOLNATION Video

Designer // Brian Bautista
Art Direction // Scott Abel

With the SoundHound's hands-free update using the Hound platform, we partnered with AWOLNATION to give exclusive content, including new songs and tour information, to users who try out the new speech interface. In return the lead singer from AWOLNATION sent us clips of him using the new integrated technology for us to create a video from.


Hound App

Experience // Holiday Mastheads
Event // Mother's Day 2016
Designer // Jordan Black
Art Direction // Moxie Wanderlust & Scott Abel

Experience // Seasonal Mastheads
Season // Winter 2015
Designer // Jordan Black
Art Direction // Moxie Wanderlust & Scott Abel